Welcome to Beko. This privacy notice describes how we collect, use, and share your personal data, both online during your use of www.bekoeurope.com (“the Sites”) and offline.

We recommend that you read this privacy notice in full to ensure you are fully informed. However, if you only want to access a particular section of this notice, then you can click on the heading below to access the information for that topic.

Please note that our products and services are aimed at those aged 16 and over.

Who we are

When we refer to “Beko”, “we” or “us”, we are referring to Beko Europe B.V.

Beko is the data ‘controller’. This means that we are responsible for deciding how we hold and use certain information about you.

This information may also be used by Arçelik A.S. as well as its subsidiaries. If you have questions about the processing operations of Arçelik A.S., you can view their privacy policy here.

How to contact us

If you have any questions about how we use your personal data or this privacy notice in general, please contact us using this form

When do we collect your personal data?

  • When you create an account with us.

  • When you enter competitions or promotions.

  • When you choose to participate in any surveys we send to you.

  • When you contact us with queries or complaints.

  • When you visit our Sites and use your account to buy products and services. When you visit our Sites, we also capture information automatically through cookies and similar technologies. You can manage these when you visit our Sites. See our Cookie Notice for further information.

  • When you contact us for after-sales services, such as service intervention or product replacements.

  • When you purchase a repair and care plan policy or extended warranty, we will collect personal data to pass it on to our business partners in order to manage your policy.

  • When you engage with us on social media – e.g. where you submit a comment or query on one of our social media pages.

  • When you have given someone else permission to share with us the information, they hold about you. For example, if you purchase our products via third-party retailers or you have consented to third-party advertising or analytics cookies.

  • When you fill in any forms, such as when you register your appliance with us to activate the product guarantee.

  • We also collect, use and share aggregated data such as statistical or demographic data for various purposes. “Aggregated data” refers to information that could be derived from your Personal Data but that will not directly or indirectly reveal your identity, e.g. aggregated data relating to all of our website visitors.

If you provide us with personal data of third parties (such as the situation when you make a complaint regarding the product of a family member), you must ensure that you notify the relevant third party before sharing their personal data with us by showing them this privacy notice, explaining that their personal data will be processed in accordance with this privacy notice and obtaining their consent, where appropriate.

What types of personal data do we collect?

Where we talk about “personal data” in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.

The types of information we collect are set out below:

  • If you purchase a product from us or you have an online account with us, we may collect the following information: your name, gender, billing/delivery address, telephone number, e-mail address, username, payment information (including card details).

  • Details of your marketing preferences, including whether you are happy for us to share your details with any third-party partners.

  • Details of your interactions with us when you contact us via our call centres, online, or otherwise.

For example, where you call our call centres we may collect marketing information (such as information about your habits / preferences / behaviour, and other information noted from our conversations with you), details of any complaints or comments you make, details of purchases you have made and any products which require servicing (including product code, defects found, repairs, retailer, and cost of extended warranties), and information about your personal circumstances which are relevant to our provision of services. If you are calling to request a product replacement, we may also process your payment information. Please remember that calls to our call centres may be recorded for quality control purposes.

Details of your purchase history, including the model and serial number of purchased products, retailers (where you did not buy a product directly from us), and date of purchase. We will also collect the contact details referred to above where you register your product for our guarantee.

Payment card information.

Details of your interactions with us through our social media pages. For example, where you enquire about our products or submit other comments on our Facebook wall, we may collect that comment and any personal data contained in that comment (e.g. your social media username and any other profile data associated with the comment).

Copies of documents you provide to us to prove your age or identity where the law requires this. For example, if you send us a request relating to your personal data, we may need further information to verify your identity. We will therefore process personal data contained in the identity documents you choose to provide us with.

Information we collect through cookies and similar technologies. Data we collect automatically includes the type of web browser or mobile device, your operating system, your IP address, the URL of the landing page and the referring website, the time and date of your visit to the Sites, and the search terms used by you to reach the Sites. For more information, please see our Cookie Notice.

There may be circumstances where we need to process more sensitive information about you, which is known as ‘special categories of personal data’. For example, we may collect certain details about your health (for example, vision or hearing impairment) when we book product repairs for you, if you consider that our engineers may need this information when they visit you to carry out the repairs.

What lawful bases do we rely on for processing your personal data?

There are several different reasons under data protection law for which we may collect and process your personal data. These include:

Consent. This is where you have given us your consent to collect and process your data for a specified purpose. For example, where you tick a box to subscribe to our e-mail newsletter.

Performing contractual obligations.  In some circumstances, we need your personal data to comply with our contractual obligations. For example, if you buy an appliance through our Sites, we will collect your address details to send you the product.

Complying with a legal obligation. If the law requires us to, we may need to collect and process your personal data. For example, to provide you with a warranty for a product you have purchased.

Legitimate interests. We may process your personal data where it is necessary for our legitimate interests as a company, where this does not override your interests or fundamental rights and freedoms. For example, we will use your data when you contact us in order respond to your queries, product-related requests (including product repairs / replacements, or refund requests), and complaints.

How and why we use your personal data

This section tells you how and why we will use your personal data and explains the lawful basis we rely on in each case. Please remember that if you choose not to share your personal data with us, we may not be able to provide the services or products you have requested.

Where applicable, we process your personal data for the following purposes on the basis of our contractual obligations to you:

  • To create and administer your online account with us.

  • To process any orders that you make by using our Sites, over the phone, or via third-party retailers.  Please note that your details may need to be passed to another company to deliver the product or service that you ordered.

  • To provide after-sales services, including booking and performing product repairs or returns, processing refunds, sending spare parts and accessories, and providing a warranty for products you have purchased.

  • To administer any of the competitions or promotions which you have entered which are promoted by us and / or our business partners.

Where applicable, we process your personal data for the following purposes on the basis of your consent.

  • With your consent, we will use your personal data to keep you informed about our products and services by email or telephone. You are free to opt out of receiving marketing from us through any of these channels at any time.

  • With your consent, to share your personal data with our third-party affiliates and partners where you have opted in to receiving marketing communications from them.

  • With your explicit consent, to process special categories of personal data about you for the purpose of booking engineer visits and performing product repairs. 

Please note: If you have given us your consent, you may subsequently withdraw it at any time by contacting us using the details provided in ‘How to contact us’. This will not affect our ability to rely on your consent for any processing which took place on this basis before you withdrew your consent.

Where applicable, we process your personal data for the following purposes to comply with our legal obligations.

  • To send you service-related communications which are required by law, or necessary to inform you about updates to the services we provide to you. For example, legally required information relating to your orders, product recall notices, or updates to our privacy notice or terms and conditions.

  • To provide you with a warranty for the product you have purchased.

  • To provide you with a repair, refund, or replacement of the product you have purchased, for its lack of conformity or in case of latent / hidden defects.

  • To verify your age or identity where the law requires us to.

  • To keep records for our tax and accounting purposes.

Where applicable, we process your personal data for the following purposes on the basis of our legitimate interests.

  • To analyse and report our business activities at a global level to develop our business and comply with local rules and regulations.

  • To process payments and to prevent fraudulent transactions.

  • To respond to your queries, product-related requests (including product repairs / replacements, or refund requests), and complaints.

Please note that we may keep a record of your correspondence with us so that we can inform any future communications and demonstrate how we communicated with you throughout the process. We may also use this information to inform our marketing strategy, such as by noting details of customer habits, preferences, and behaviours towards particular products and services.

  • To send you requests for feedback and surveys and carry out market research so that we can improve our services and assess customer satisfaction.

  • To create a profile of you using information we collect about you (as described in ‘What types of personal data do we collect?’) to help personalise our products and services, and our marketing communications to you.

  • To deliver relevant website content to you across our Sites and to measure and understand the effectiveness of the content we serve to you.

  • To administer and protect our Sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).

  • To use data analytics to improve our Sites, content, marketing, and user experience.

  • To protect our business and your account from fraud and other illegal activities.

  •  To protect or enforce our legal rights, for example defending our company in the case of legal disputes.

Who do we share your personal data with?

We sometimes share your personal data with third parties. The types of third parties with which we share personal data are described below:

Our Affiliates

We may share your personal data with our affiliates, including our parent company Arçelik A.S. in Turkey, who may use your personal data for purposes and in a manner consistent with the information set out in this privacy notice. In particular, Arçelik A.S. will process some of your personal data for analysing and reporting purposes at a global level based on its legitimate interests in developing the business and complying with local rules and regulations. Our affiliates may disclose your personal data to third parties (such as service providers, agents and public authorities and institutions) where it is necessary for them to lawfully carry out their business activities in accordance with the purposes set out above and as required and permitted by applicable law.

Service providers

We may disclose your personal data to companies that provide services to us and our affiliates. Examples of the types of service providers we work with include:

  • IT companies that operate the Sites on our behalf,

  • Delivery companies, such as couriers, that deliver our products to you,

  • Direct marketing companies who help us manage our electronic communications with you,

  • Customer services companies who operate and manage our call centres,

  • Payment service providers who manage our online payments where you purchase products through our Sites, and

  • Our network of engineers who provide repair services to the products and services that you have purchased from us.

Our service providers are required to keep your personal data confidential and are not allowed to use it for any other purpose than to carry out the services they are performing for us.

Third parties where required by law

We may disclose your personal data to a third party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body or if disclosure is necessary for national security, law enforcement or other issues of important public interest.

Business partners

We may share your personal data with our business partners for their own purposes if it is necessary for providing products and services to you.

We may also pass your personal data to third parties for their direct marketing purposes but only where you have given your consent at the time you supply your personal data.

Professional advisors

We may disclose personal data to professional advisors, such as lawyers, auditors and insurers, as necessary in the course of the professional services they provide us with.

Third parties in connection with a business sale

If we make a sale or transfer of assets or are otherwise involved in a merger or business / asset transfer, we may transfer your personal data to one or more third parties as part of that transaction. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.

Other third parties with your consent

We may also share your personal data with other third parties when you consent to such sharing.

International transfers of your personal data

When we share your personal data with our affiliated companies or other companies with whom we contract (as described in ‘Who do we share your personal data with?’), these companies may be located outside the European Economic Area (“EEA”), the UK or your country of residence, as applicable, in countries with different laws for protecting personal data than the laws in your country of residence. In particular, your personal data may be transferred to our affiliates located in Turkey, including Arçelik A.S.

If we transfer your personal data outside the EEA, the UK or your country of residence, as applicable, we will take steps to ensure that your data will receive the same level of protection as if it was being processed within the EEA, the UK or your country of residence, as applicable. For example, we may include standard contractual clauses adopted by the European Commission in our contracts with third parties or our affiliates to ensure there are safeguards in place to protect your personal data. Please contact us using the details in ‘How to contact us’ for more information about the specific measures we have taken.

Please note that Arçelik A.S. may further transfer your personal data to third parties located in countries that do not provide an adequate level of data protection. Such transfers will be carried out in accordance with applicable laws including where applicable, contractual requirements set out in standard contractual clauses.

How long do we keep your personal data?

We will only keep your personal data for as long as reasonably necessary for the purposes set out in this privacy notice and in accordance with applicable laws. This may include satisfying any legal, accounting, or reporting requirements.

How do we keep your personal data secure?

We will take reasonable precautions to protect your personal data against loss, misuse or alteration. Among other measures, we ensure the security of your personal data by means of encryption, password protection and by otherwise restricting access to it.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data as required by law, we cannot guarantee the security of your personal data transmitted to us using unsecured means; any such transmission is at your own risk.

You should also continue to take measures to keep your personal data safe and secure, such as avoiding the use of apparent or predictable user IDs or passwords, changing your passwords with regular intervals, making sure that you have not disclosed your password(s) to anyone else, and that you have not given consent to a third party to have access to your user account and personal data.

What are your rights relating to your personal data?

You have the following rights with respect to your personal data that we process, subject to conditions set out in the applicable laws:

  • to request access to your personal data (commonly known as a “subject access request”) and to certain additional information about our processing of your personal data that this privacy notice is designed to address,

  • to request the correction of any inaccurate or incomplete personal data,

  • to request the erasure of your personal data or the restriction of the processing of your personal data;

  • to object to our processing of your personal data;

  • to withdraw any consent you have given;

  • under certain circumstances to demand data portability;

  • to lodge a complaint with the applicable data protection supervisory authority, and

  • to contest certain automated decisions we make about you that have legal or otherwise similarly significant consequences. We do not typically carry out such automated decision-making but, if we do, we will make it clear where such decisions are being made.

To exercise your rights, please contact us using the contact details listed in ‘How to contact us’ or the relevant data protection authority as explained in the ‘Supervisory Authorities’ in case you would like to file a complaint.

Third-party websites and content

Third parties, whose sites you may visit after clicking on a link from the Sites, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personal data to such sites.

Cookies and other tracking technologies

We use cookies and similar technologies on our Sites. A cookie is a small file that is downloaded on your device when you access a webpage on the Sites. The cookie contains information about you and your visit to our Sites. Cookies are widely used to make websites work, to distinguish unique users, and learn how users interact with the websites. Please see our Cookie Notice for more information about how we use cookies and similar technologies.

Manage your cookies

You can change your browser settings anytime so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you block cookies completely, many websites will not work properly and some functionality on our Sites will not work at all.

You can manage your cookies that are set by this website by clicking on the button below:



Supervisory Authorities

Supervisory Authorities are independent public authorities that supervise, through investigative and corrective powers, the application of the data protection law. They provide expert advice on data protection issues and handle complaints lodged against violations of the applicable data protection legislation.

Generally speaking, the main contact point for questions on data protection is the Supervisory Authority in the country where company/organisation in question is based. However, if that company/organisation processes data in different countries or is part of a group of companies established in different countries, that main contact point may be a Supervisory Authority in another country. 

For EEA (European Economic Area) countries find your National Supervisory Authority clicking here

Changes to this Privacy notice

We may change and update this privacy notice from time to time. Any changes to our privacy notice will be posted on this page. We will notify you of any material changes or additions to this privacy notice and will provide you with a copy of the amended privacy notice by use of your email address provided to us, or by any other suitable means which ensures that you will be notified of any changes to this privacy notice.

This Privacy notice was last updated in July 2024.